Upmarket -
The Business of Real Estate Photography & Media

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Latest episodes

Episode
24

Episode 24: It's Not All Wine & Roses. Scaling is Hard.

On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business.

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Episode
23

Episode 23: In Come The New. Rolling Out New Services & Prices To Your Clients.

All the new things are on Reed & Mark's minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023.

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Episode
22

Episode 22: SWOT Analysis 2022. Strengths. Weaknesses. Opportunities. Threats.

It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis.

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Episode
21

Episode 21: Big News & Slow Season Strategies.

Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business.

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Episode
20

Episode 20: "Very Poor Photos." The Backlash is Coming.

After a very fun and successful PMRE Conference in Las Vegas, the Upmarket Gang returns home to California to face the music regarding several recent (and not-so-recent) photoshoots with disgruntled clients.

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Episode
19

Episode 19: Action Item Spectacular!!!!

PMRE 2022 is in the books!! The conference was so spectacular this year that we decided to do a SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 17 of our thoughtful peers in the REP Industry!!!!

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Episode
18

Episode 18: The Road to PMRE 2022 #4: Arturo + Lauren

In this FINAL PMRE 2022 episode, Reed sits down with Arturo + Lauren Engel, the storybook couple of the Real Estate Photography and Video world.

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Episode
17

Episode 17: Add It On & Add It Up!

Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio!

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Episode
16

Episode 16: Big Deals - How Landing Larger Jobs Can Transform Your Business

Dealmaking is on Reed and Mark's minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space.

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Episode
15

Episode 15: The Road To PMRE 2022 #3: Brian Berkowitz

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! In this episode, Reed sits down with Brian Berkowitz, the Shooting Spaces podcast legend and extraordinary commercial and retail photographer.

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Episode
14

Episode 14: How's Business? A Quarterly Check-In with Upmarket Media.

Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode!

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Episode
13

Episode 13: Mindset Matters! Answer The BIG WHY And Scale Your Business.

INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor.

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Episode
12

Episode 12: The Road to PMRE 2022 #2: Branick Weix

SPECIAL EPISODE ALERT! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference! As the countdown to PMRE in November 2022 begins, Upmarket is happy to bring you the first of 5 monthly Bonus Episodes that will take us all the way to the main event in Las Vegas.

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Episode
11

Episode 11: How To Grow Your Team And Keep Them Happy.

Employees are the backbone of any business looking to scale.

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Episode
10

Episode 10: Priceapalooza!!! What to think about when setting prices.

Having the right prices for your services is one of the key elements for success in any business.

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Episode
9

Episode 9: Systematize! Applying Systems For Efficiency And Growth.

It's all about efficiency on this Upmarket Pod!

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Episode
8

Episode 8: The Road To PMRE 2022 #1 Natalia Robert & Brandon Cooper

SPECIAL EPISODE ALERT! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference! As the countdown to PMRE in November 2022 begins, Upmarket is happy to bring you the first of 5 monthly Bonus Episodes that will take us all the way to the main event in Las Vegas.

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Episode
7

Episode 7: Why Your Own Branding Is SO Important.

Mark is back! Hallelujah! He rejoins Reed to talk all things branding!

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Episode
6

Episode 6: What Realtors REALLY Want.

This week, Reed welcomes marketing guru and brokerage team leader Sam Benner to the show for a fun and informative chat!

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Episode
5

Episode 5: Strategies For Upselling Your Clients

This week, Reed, and pinch-hitting guest host Chelsea, detail how they interface with clients to try and maximize the client spend per shoot.

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Episode
4

Episode 4: What Do You Need To Get Right, First?

Your books! (ugh, sorry!) Reed and Mark have a wide-ranging discussion with Liz Fish, the CFO, and also a co-founder, of Upmarket Media, about what it takes to set the stage to be able to scale.

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Episode
3

Episode 3: The Most Important Thing You Can Do To Scale Your Business

This week Reed and Mark are joined by Chelsea, Upmarket Media's Admin-Extraordinaire. Chelsea walks listeners through all she does day-to-day to keep operations running smoothly and lessen the workload for Reed and Mark.

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Episode
2

Episode 2: How did the first year go?

Reed and Mark are back to recap the first full year of attempting to scale their Real Estate Photography and Media business, Upmarket Media.

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Upmarket: The Business of Real Estate Photography & Media
Episode
1

Episode 1: Why we scaled our Real Estate Photography Business

Reed and Mark talk about why and how they merged their two successful Real Estate Photography businesses into Upmarket Media.

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Upmarket: The Business of Real Estate Photography & Media
Episode
0

Upmarket: Trailer

Trailer for the upcoming podcast Upmarket: The Business of Real Estate Photography & Media, produced by Upmarket Media.

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