INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor. Reed and Jeff sit down for a wide-ranging conversation about the basics of scaling a business. In the first half of the show, they chat about some nuts-and-bolts info about scaling, but really delve into how answering the BIG WHY is the key to transforming your business. Jeff also lays out the triangle theory of marketing and stresses the importance of continual marketing marketing marketing. Don't miss the Social Media Sidebar where Reed throws serious shade at Jeff's "website." The second half of the show gets into mindset and goals. Reed and Jeff have a sometimes emotional conversation about Upmarket's journey and what traits entrepreneurs need to have in order to starts scaling their businesses successfully. Jeff also talks about why diversifying your client base is potentially a smart move for REP businesses. They end the show by giving out their action items!!
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