Episode 32: Zillow Gone Wild!
After a heated back-and-forth in the between a Zillow exec and some REP business owners (Reed included,) Upmarket though it's just about time to do an episode focused on Zillow and their new ShowtingTime+ Listing Media Services.
Listen nowEpisode 31: The Best Strategy to Maximize Your Marketing!
Get out from behind your camera and actually talk to your (potential) clients! This week is all about the power of in-person marketing.
Listen nowEpisode 30: Doubling Down. Going All-In On Your Business & Marketing.
This week Mark is on vacation, so Producer Chelsea pinch-hits and sits down with Reed to chat. They don't just talk about Chelsea's recent culinary adventures in Paris, they actually cover Real Estate Media as well!
Listen nowEpisode 29: Feeding the Content Beast with Dom.
This week Reed sits down with the King Troll of the Real Estate Photography Facebook groups, Dominic Wilkerson!
Listen nowEpisode 27: Diversify Your Revenue by Adding...Home Staging?
This week Upmarket Pod is thrilled that Anthony Taing and Kamika Bruland of CoLab Media have made the long trek from Olympia, Washington to Ojai CA to sit down with Reed and Mark to dish all things Real Estate Media.
Listen nowEpisode 26: "Have Confidence. Show Your Value." REALTOR Advice For Real Estate Photographers.
"We have no idea what we're doing, ever." This week, we finally get a REALTOR to admit that out loud! Ignacio Anzaldo, a REALTOR from LIV Sotheby's International Realty in Ventura CA joins us.
Listen nowEpisode 25: Big Deals Pt. II: 70,000 sf of Matterport + Brokerage Deals.
The long-awaited sequel to Upmarket Episode 16: Big Deals, this episode gives listeners the lowdown on the current statuses of the BIG DEALS talked about in the previous episode.
Listen nowEpisode 24: It's Not All Wine & Roses. Scaling is Hard.
On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business.
Listen nowEpisode 23: In Come The New. Rolling Out New Services & Prices To Your Clients.
All the new things are on Reed & Mark's minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023.
Listen nowEpisode 22: SWOT Analysis 2022. Strengths. Weaknesses. Opportunities. Threats.
It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis.
Listen nowEpisode 21: Big News & Slow Season Strategies.
Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business.
Listen nowEpisode 20: "Very Poor Photos." The Backlash is Coming.
After a very fun and successful PMRE Conference in Las Vegas, the Upmarket Gang returns home to California to face the music regarding several recent (and not-so-recent) photoshoots with disgruntled clients.
Listen nowEpisode 17: Add It On & Add It Up!
Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio!
Listen nowEpisode 16: Big Deals - How Landing Larger Jobs Can Transform Your Business
Dealmaking is on Reed and Mark's minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space.
Listen nowEpisode 14: How's Business? A Quarterly Check-In with Upmarket Media.
Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode!
Listen nowEpisode 11: How To Grow Your Team And Keep Them Happy.
Employees are the backbone of any business looking to scale.
Listen nowEpisode 10: Priceapalooza!!! What to think about when setting prices.
Having the right prices for your services is one of the key elements for success in any business.
Listen nowEpisode 9: Systematize! Applying Systems For Efficiency And Growth.
It's all about efficiency on this Upmarket Pod!
Listen nowEpisode 7: Why Your Own Branding Is SO Important.
Mark is back! Hallelujah! He rejoins Reed to talk all things branding!
Listen nowEpisode 6: What Realtors REALLY Want.
This week, Reed welcomes marketing guru and brokerage team leader Sam Benner to the show for a fun and informative chat!
Listen nowEpisode 5: Strategies For Upselling Your Clients
This week, Reed, and pinch-hitting guest host Chelsea, detail how they interface with clients to try and maximize the client spend per shoot.
Listen nowEpisode 4: What Do You Need To Get Right, First?
Your books! (ugh, sorry!) Reed and Mark have a wide-ranging discussion with Liz Fish, the CFO, and also a co-founder, of Upmarket Media, about what it takes to set the stage to be able to scale.
Listen nowEpisode 3: The Most Important Thing You Can Do To Scale Your Business
This week Reed and Mark are joined by Chelsea, Upmarket Media's Admin-Extraordinaire. Chelsea walks listeners through all she does day-to-day to keep operations running smoothly and lessen the workload for Reed and Mark.
Listen nowEpisode 1: Why we scaled our Real Estate Photography Business
Reed and Mark talk about why and how they merged their two successful Real Estate Photography businesses into Upmarket Media.
Listen nowEpisode 2: How did the first year go?
Reed and Mark are back to recap the first full year of attempting to scale their Real Estate Photography and Media business, Upmarket Media.
Listen nowEpisode 13: Mindset Matters! Answer The BIG WHY And Scale Your Business.
INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor.
Listen now