Episode

Episode
50

Episode 50: Missing the Mark.

While Mark is off on his big family trip to Australia, everything falls apart at Upmarket Media. Well, not really, but it just feels that way.

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Episode
49

Episode 49: How to Snag the Top REALTOR in Your Area.

In addition to a bunch of business updates, this episode features a short discussion with Upmarket Media's #1 individual client, Liz Donnelly of REMAX Gold Coast.

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Episode
48

Episode 48: Buy Your Way In to Start Your Real Estate Juggernaut.

This week Reed is joined by co-owners of In1View Media (@in1viewmedia) in Reno, NV, Andrew (@coleman_nv) and Katie Coleman (@itskatiecoleman)!

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Episode
47

Episode 47: Upmarket Employees Speak Their Minds.

Employees are probably the most crucial aspect of scaling a business, so this week Upmarket Pod interviews two of Upmarket Media's best and brightest to get the lowdown on what makes for a great employee/employer relationship.

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Episode
46

Episode 46: It's Slow Season. So, Get Ready for Next Year!

Slow season is upon us for real estate media professionals! Yay! Time to relax. Boo! Less money coming in. Regardless, slow season is the time of year where REP's can plan and set the stage for success in the next busy season.

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Episode
45

Episode 45: SWOT Analysis 2023. Strengths, Weaknesses, Opportunities, Threats.

It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2023 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024.

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Episode
44

Episode 44: We're A Lean, Mean, Real Estate Media Creating Machine!

THE GANG IS ALL BACK!!! Reed, Mark and Chelsea have their first podcast together in what seems like forever! They all recap PMRE and then catch listeners up on what has been going on with Upmarket Media over the last few months.

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Episode
42

Episode 42: Road to PMRE 2023 #6 - David Deal

In the latest Road to PMRE Conference 2023, Upmarket welcomes Intellectual Property Attorney, David Deal! David and Reed have a very informative conversation that touches on so many of the most pressing legal issues real estate media professionals are facing today.

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Episode
40

Episode 40: Road to PMRE 2023 #5 - Darryl Stringer

In the latest Road to PMRE Conference 2023, Upmarket welcomes photography business coach, Darryl Stringer!

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Episode
38

Episode 38: The Aryeo/Zillow Bombshell. Hot Takes and More.

Well, this is awkward. On this episode of Upmarket, Reed and Mark dissect the bombshell news that their loyal and beloved O.G. Presenting Sponsor Aryeo had been bought out by none other than Upmarket's arch-nemesis, Zillow.

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Episode
35

Episode 35: The Struggle is Real. Checking in with Upmarket Media.

After an unusually long delay between episodes, Reed, Mark and Chelsea are back! They get into the business landscape that we're all feeling in the Real Estate Media world... fewer listings means fewer jobs (and less money)!

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Episode
34

Episode 34: Who's The Boss? Lessons from an Executive Coach.

On this episode, CEO Reed sits down for a wonderful and informative chat with his amazing Executive Coach, Deepa Pulipati. Deepa shares what an executive coach actually does as they break down a bunch of the stuff that Reed has been doing in his sessions with her.

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Episode
32

Episode 32: Zillow Gone Wild!

After a heated back-and-forth in the between a Zillow exec and some REP business owners (Reed included,) Upmarket though it's just about time to do an episode focused on Zillow and their new ShowtingTime+ Listing Media Services.

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Episode
31

Episode 31: The Best Strategy to Maximize Your Marketing!

Get out from behind your camera and actually talk to your (potential) clients! This week is all about the power of in-person marketing.

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Episode
30

Episode 30: Doubling Down. Going All-In On Your Business & Marketing.

This week Mark is on vacation, so Producer Chelsea pinch-hits and sits down with Reed to chat. They don't just talk about Chelsea's recent culinary adventures in Paris, they actually cover Real Estate Media as well!

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Episode
29

Episode 29: Feeding the Content Beast with Dom.

This week Reed sits down with the King Troll of the Real Estate Photography Facebook groups, Dominic Wilkerson!

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Episode
27

Episode 27: Diversify Your Revenue by Adding...Home Staging?

This week Upmarket Pod is thrilled that Anthony Taing and Kamika Bruland of CoLab Media have made the long trek from Olympia, Washington to Ojai CA to sit down with Reed and Mark to dish all things Real Estate Media.

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Episode
26

Episode 26: "Have Confidence. Show Your Value." REALTOR Advice For Real Estate Photographers.

"We have no idea what we're doing, ever." This week, we finally get a REALTOR to admit that out loud! Ignacio Anzaldo, a REALTOR from LIV Sotheby's International Realty in Ventura CA joins us.

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Episode
25

Episode 25: Big Deals Pt. II: 70,000 sf of Matterport + Brokerage Deals.

The long-awaited sequel to Upmarket Episode 16: Big Deals, this episode gives listeners the lowdown on the current statuses of the BIG DEALS talked about in the previous episode.

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Episode
24

Episode 24: It's Not All Wine & Roses. Scaling is Hard.

On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business.

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Episode
23

Episode 23: In Come The New. Rolling Out New Services & Prices To Your Clients.

All the new things are on Reed & Mark's minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023.

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Episode
22

Episode 22: SWOT Analysis 2022. Strengths. Weaknesses. Opportunities. Threats.

It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis.

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Episode
21

Episode 21: Big News & Slow Season Strategies.

Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business.

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Episode
20

Episode 20: "Very Poor Photos." The Backlash is Coming.

After a very fun and successful PMRE Conference in Las Vegas, the Upmarket Gang returns home to California to face the music regarding several recent (and not-so-recent) photoshoots with disgruntled clients.

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Episode
17

Episode 17: Add It On & Add It Up!

Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio!

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Episode
16

Episode 16: Big Deals - How Landing Larger Jobs Can Transform Your Business

Dealmaking is on Reed and Mark's minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space.

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Episode
14

Episode 14: How's Business? A Quarterly Check-In with Upmarket Media.

Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode!

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Episode
11

Episode 11: How To Grow Your Team And Keep Them Happy.

Employees are the backbone of any business looking to scale.

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Episode
10

Episode 10: Priceapalooza!!! What to think about when setting prices.

Having the right prices for your services is one of the key elements for success in any business.

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Episode
9

Episode 9: Systematize! Applying Systems For Efficiency And Growth.

It's all about efficiency on this Upmarket Pod!

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Episode
7

Episode 7: Why Your Own Branding Is SO Important.

Mark is back! Hallelujah! He rejoins Reed to talk all things branding!

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Episode
6

Episode 6: What Realtors REALLY Want.

This week, Reed welcomes marketing guru and brokerage team leader Sam Benner to the show for a fun and informative chat!

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Episode
5

Episode 5: Strategies For Upselling Your Clients

This week, Reed, and pinch-hitting guest host Chelsea, detail how they interface with clients to try and maximize the client spend per shoot.

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Episode
4

Episode 4: What Do You Need To Get Right, First?

Your books! (ugh, sorry!) Reed and Mark have a wide-ranging discussion with Liz Fish, the CFO, and also a co-founder, of Upmarket Media, about what it takes to set the stage to be able to scale.

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Episode
3

Episode 3: The Most Important Thing You Can Do To Scale Your Business

This week Reed and Mark are joined by Chelsea, Upmarket Media's Admin-Extraordinaire. Chelsea walks listeners through all she does day-to-day to keep operations running smoothly and lessen the workload for Reed and Mark.

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Upmarket: The Business of Real Estate Photography & Media
Episode
1

Episode 1: Why we scaled our Real Estate Photography Business

Reed and Mark talk about why and how they merged their two successful Real Estate Photography businesses into Upmarket Media.

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Episode
2

Episode 2: How did the first year go?

Reed and Mark are back to recap the first full year of attempting to scale their Real Estate Photography and Media business, Upmarket Media.

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Episode
13

Episode 13: Mindset Matters! Answer The BIG WHY And Scale Your Business.

INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor.

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