Reed and Mark are back to recap the first full year of attempting to scale their Real Estate Photography and Media business, Upmarket Media. They talk about the ups and downs of the last year... from having superstar employees, to navigating sluggish sales, and how they've been pivoting their marketing language to account for broader real estate market conditions. They end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for scaling their own business.
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Follow along: @upmarket.media