Episode 15: The Road To PMRE 2022 #3: Brian Berkowitz

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! In this episode, Reed sits down with Brian Berkowitz, the Shooting Spaces podcast legend and extraordinary commercial and retail photographer.

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Show notes

Having the right prices for your services is one of the key elements for success in any business. In this episode, Reed and Mark go through how they've set their prices at Upmarket Media. Along the way they give their take on the classic conundrum of whether to use a price-per-photo or square footage-based model for photography. They also talk about the importance of knowing your cost of doing business and what your competitors are charging. In the second half of the show, Producer Chelsea drops in as the guys talk about strategies for pricing packages and add-on services as well as how you can really tell when your prices are too low. Then, Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

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The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

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