Show notes
Reed travels to Hamilton, Ontario, Canada for the Northern Spruce Summit Event hosted by Northern Spruce Media, powered by iGUIDE for the Upmarket Podcast’s FIRST EVER LIVE EPISODE! Recorded in front of a live audience, this panel brings together some of the voices shaping the real estate media industry across Canada to talk growth, competition, creativity, and the need for stronger community in the space. Reed sits down with Alex Coombs of Northern Spruce Media in Hamilton, Ontario, Mike Santos of Santeezy Media in Toronto, and Karly Wojtowicz of Foothill Real Estate Media in Calgary, Alberta for an honest conversation about what it actually takes to build and scale media companies today. The discussion dives into where inspiration comes from outside the industry, why collaboration matters more than ever, and how events like Northern Spruce Summit are helping bring operators together instead of keeping them isolated. This episode captures the energy of a live room filled with people passionate about pushing the industry forward.
Panel Instagram Information:
Reed Fish (Host): @reedfishlysm
Alex Coombs: @alex__coombs
Mike Santos: @mrsanteezy
Karly Wojtowicz: @foothills_realestate_media
Follow the pod on Instagram at @upmarketpod.
The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and use the coupon code 50UP to get 50% off your first monthly subscription.
Another amazing sponsor is iGUIDE, which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide.
Another sponsor is HDPhotoHub, the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free.
Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial.
Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial!
