Show notes
In this episode, Reed sits down with Nikki Bashor to talk about what it really looks like to grow inside a scaling real estate media company. Nikki shares how she went from a new shooter learning the ropes to a highly efficient operator handling hundreds of homes a year. We discuss staying motivated in a fast paced production environment and how confidence with clients, systems, and workflow develops over time. In the second half, we break down the gear evolution that supports that growth, from early camera setups to the tools that make professional shoots faster and more reliable today. If you’re curious what it takes to build a career shooting real estate, this episode pulls back the curtain.
Follow the pod on Instagram at @upmarketpod.
The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and subscribe to begin using the platform. If you do not use the link, enter the code UPMARKET during signup.
Another amazing sponsor is iGUIDE, which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide.
Another sponsor is HDPhotoHub, the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free.
Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial.
Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial!
