Show notes
This week is our 5th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:
Alex Coombs of Northern Spruce Media in Hamilton, Ontario.
Kelly Clark of Local Flavor Films in Atlanta, Georgia.
Jenn Lueck of Jenn Lueck Photography in Prescott, Arizona.
Reed Fish of Upmarket Media in Ventura, California.
Follow the pod on Instagram at @upmarketpod.
In this mastermind episode, we explore a critical question: if you had to rebuild your real estate media company today, would you choose a premium model or a volume strategy? We unpack how the market has evolved, the positioning mistakes new companies are making, and how pricing, branding, hiring, and systems shape long-term scalability. The discussion moves into the tactical choices we’d make differently, including service offerings, team structure, and the essential tech stack needed to build efficiently from day one. We also share the hard truths behind burnout, early missteps, and operational challenges that influence which model is most sustainable. The episode closes with a strategy session for a solo operator at capacity, delivering clear guidance on scaling without sacrificing quality while debating which approach ultimately creates stronger business equity.
The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and subscribe to begin using the platform. If you do not use the link, enter the code UPMARKET during signup.
Another amazing sponsor is iGUIDE, which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide.
Another sponsor is HDPhotoHub, the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free.
Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial.
Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial!
